Everyone ALWAYS looks to who they BELIEVE to be the most TRUSTED professional for advise in any particular industry. Take a moment to think: If you want to sell your house, what real estate agent comes to mind? If you want to buy jewelry, who would pop into your mind(even though they might be out of your price range). Lawyer, tax advisor, photographer or interior designer. It doesn't matter what industry it might be, there is a reason those professionals pop into your mind.