Salon Business

How much should you pay for your professional products?

06/01/2015

In a world of many many expenses, how do we know what amount is too much when we are purchasing our chemicals and backbar products?

  • Is it 20%?  30%?  50%?
  • How can one really "tell" how much is too much?
  • Sometimes you just have to trust the advice of the higher ups in the business world!

I had a really good consultant/coach who helped me through all of this "number" stuff. I continue to seek counsel on issues such as budgeting, marketing, hiring, etc. 

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The "what", "why" and "how" method to EASY money!

05/11/2015

My friends, If you aren't already aware of the fact that the beauty industry is a MULTI-BILLION dollar industry, then I'm here to tell ya...you have a gold mine opportunity RIGHT NOW! Face it, your clients are getting their haircare and skincare needs from SOMEWHERE! Are they getting most (or all) from YOU?

  • Do you realize that a 20% return in the stock market is an unbelievable return on your investment? 

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"No Client Left Behind" Policy

04/19/2015

This is a copy of an email I sent to Abby when she asked how to convince clients to reschedule their next appointment.

Here's what we do:

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"Gem" Class

02/23/2015

I took the boys to the mountains this past weekend and while we were there we did some gem mining. This is great fun for the children next time you find yourself in the mountains and looking for the next adventure. We found all sorts of types of gems and minerals. Tourmaline was one of the minerals we found. When the gemologists mentioned the name, I instantly thought, "blow dryers".

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Make $100 Extra TODAY!

01/28/2015

How easy is it going to be for you to earn an extra $100 today? Do you have at least 2 clients on the book today? Well, if you do THIS every day this week, you will earn $100 for every day you work this week: It's called UP-SELLING! Here's how easy it it to do. Simply ASK QUESTIONS! Simply ask your client what is bugging her about her hair. It may be anything from frizz to dryness to brassy or dull hair color. Once your client SPEAKS IT OUT OF HER MOUTH, she now has admitted that she has a problem that needs to be fixed.

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Are you procrastinating?

01/16/2015

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I lost SO many clients doing this...

01/09/2015

Upfront and honest. That's all I needed to be and this wouldn't have happened. It's not that I was lying about anything. It's that I wasn't SAYING anything. When I would get a new client (and as you know, a new client usually needs THE WORKS!), I would spend a lot of time going over everything that I recommended we do to her hair. After making all of my recommendations and getting her all excited about the new look she was going to get, I would dive right in and get started. After perfecting the last piece of hair with the last mist of hairspray, the style was perfect! She was beautiful.

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Stress Reduction Kit

10/31/2014

I have to say that my week this week could have been very frustrating! I spent a lot of valuable time fine tuning haircuts that weren't just right, and a lot MORE time working on re-adjusting a clients hair extensions only to have her call back again for a "RE-readjustment". Very frustrating!- AND a CRAZY client who's daughter was unhappy with her color because it "wasn't what she expected". As it turned out, she expected the "racing stripe" highlights that we agreed she wasn't getting!- yep, fixed that too!-for FREE! Even though it truly was her fault.

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Are you getting new clients this way?

10/24/2014

Everyone ALWAYS looks to who they BELIEVE to be the most TRUSTED professional for advise in any particular industry. Take a moment to think: If you want to sell your house, what real estate agent comes to mind? If you want to buy jewelry, who would pop into your mind(even though they might be out of your price range). Lawyer, tax advisor, photographer or interior designer. It doesn't matter what industry it might be, there is a reason those professionals pop into your mind.

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"Give me a #1 Please"

10/15/2014

Did you know that the keratin treatment companies knew something (and still do-until now) that you didn't know? They understood the power of "BUNDLING" hair products with their services. It's just like ordering a #1 value meal from Chick-fil-A. You just don't really think about ordering individually anymore.

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