Salon Business

This is a copy of an email I sent to Abby when she asked how to convince clients to reschedule their next appointment.

Here's what we do:

How easy is it going to be for you to earn an extra $100 today? Do you have at least 2 clients on the book today? Well, if you do THIS every day this week, you will earn $100 for every day you work this week: It's called UP-SELLING! Here's how easy it it to do. Simply ASK QUESTIONS! Simply ask your client what is bugging her about her hair. It may be anything from frizz to dryness to brassy or dull hair color. Once your client SPEAKS IT OUT OF HER MOUTH, she now has admitted that she has a problem that needs to be fixed.

Upfront and honest. That's all I needed to be and this wouldn't have happened. It's not that I was lying about anything. It's that I wasn't SAYING anything. When I would get a new client (and as you know, a new client usually needs THE WORKS!), I would spend a lot of time going over everything that I recommended we do to her hair. After making all of my recommendations and getting her all excited about the new look she was going to get, I would dive right in and get started. After perfecting the last piece of hair with the last mist of hairspray, the style was perfect! She was beautiful.

Everyone ALWAYS looks to who they BELIEVE to be the most TRUSTED professional for advise in any particular industry. Take a moment to think: If you want to sell your house, what real estate agent comes to mind? If you want to buy jewelry, who would pop into your mind(even though they might be out of your price range). Lawyer, tax advisor, photographer or interior designer. It doesn't matter what industry it might be, there is a reason those professionals pop into your mind.